“Making Refined Cars for Everyone”
Geely Auto Group is one of the most fast-growing automobile manufacturers worldwide and was founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. It has an innovative new energy strategy that aims to further accelerate the take-up of New Energy Vehicles and is committed to producing a new energy solution for everyone.
At a glance
Over the Globe
Geely Auto has more than 70,000 employees including five R&D centres and five design centres with over 20,000 research and design personnel aiming to take development of innovative solutions for future mobility to the next level.
Founded in 2003, GRI is the most advanced technological R&D centre, vehicle testing centre, and powertrain testing centre. It is dedicated to product development and technological research as well as comprehensive technical support for all Geely brands.
Farizon Auto, Terrafugia and other innovative enterprises under Zhejiang Geely Holding Group have R&D centres in Hangzhou Dajiangdong Industrial Cluster where they share resources and expertise.
The core of the Geely design network locates in downtown Shanghai, and is dedicated to laying the foundation for Geely’s future design, the new design language and expanding Geely’s global design philosophy.
Top designers from seven countries are working here, inspired by the cultural diversity, art, architecture and urban trends, create forward-looking, innovative ideas for Geely’s design teams.
Founded in 2018, there are currently more than 130 engineers from different backgrounds of all OEMs and Tier-1s working and researching on innovative technologies in a variety of projects for fascinating brand legacies as well as new-borns under the umbrella of Geely Auto.
The centre has hundreds of professionals in engineering, manufacturing and project management who use state-of-art lightweight and energy-efficiency technologies to turn ideas into products.
Established in 2013, CEVT aims at making full use of Geely Auto’s and Volvo’s strengths and resources and develops new vehicle architectures and components based on the future market requirements of Geely and Volvo.
Located in Greater Los Angeles Area which is known as the innovation and creativity hub of America, Geely Design California Center brings Geely avant-garde design ideas inspired by the great cultural diversity of California.
Zhejiang Geely Holding Group (ZGH) is a global mobility technology group headquartered in Hangzhou of southeast China. The Group was established in 1986 and has world-class vehicle and powertrain plants in China, USA, UK, Sweden, Belgium, Belarus and Malaysia.
With the mission to drive changes and create value for everyone, it is devoted to becoming a world leader in mobility technology through the development of a green digital ecosystem.
ZGH is fully involved in the design, development, production, sales, service of vehicles, powertrains, and key components as well as mobility services, digital technology innovation, financial services, education, and motorsports.
The Group is steadily pushing forth on the development of innovative technologies and transforming from a global automotive group into a global mobility technology group.
Chairman LI Shufu
Mr. Li Shufu is the founder and Chairman of ZGH. Over the past three decades Geely has remained devoted to developing China’s automotive sector and has adhered to the pillar principles of technological innovation and nurturing talent.
Mr. Li aspires to build Geely into a global company that has an inclusive and diversified corporate culture and fulfils its corporate social responsibility. Under his excellent leadership and forward-looking vision, Geely has maintained robust growth momentum during the past 33 years and has ranked among Fortune 500 companies for nine consecutive years since 2012. Geely’s current business covers the entire automotive industrial chain with over 120,000 employees around the world. The Group has become a global enterprise with Chinese roots.
HIGH PERFORMANCE DRIVEN BY INNOVATION
Geely Auto Technical (Deutschland) GmbH (GATD) is a R&D facility of Geely Auto Group in the heart of Germany and attracts top automotive talent in Europe. It puts technology and innovation at the forefront of its Group and is responsible for the development of premium and luxury vehicles under the Geely Auto umbrella. It will keep strengthening the strong presence that Geely Auto Group already has in the region while injecting a management style that is fit for Europe.
Vehicle Dynamics and Attribute Integration
Performance, efficiency and precision is our passion. With our expertise we take a key role in the definition of the product profiles of next generation Geely vehicles. We are responsible for attribute target setting and delivery of premium performance during the complete vehicle development process from concept development through launch. Among others we deal with attributes like Aerodynamics and NVH, Driveability and Energy Efficiency, Safety and ADAS as well as User Experience and Connectivity.
A distinctive performance area for our premium performance products is Ride and Handling. In the heart of Europe we have access to modern proving grounds, German Autobahn and tracks like the Nürburgring Nordschleife enabling us to deliver innovative as well as exciting and emotional products with the latest innovations in Vehicle Dynamics and Controls.
We dedicate ourselves to the future passenger cabin experiences, including new trends and innovations.
The transformation from combustion engines to new propulsion systems makes it necessary to work on lightweight, substitution of traditional or implementation of new materials, as well as on optimized aerodynamics. The way to a more “green and clean” future is driving us to implement sustainable materials, in exterior as well as in interior components. Future autonomous driving is leading to a new passenger experience, with a more generous interior space, new cabin formats with advanced door concepts, and an extraordinary comfort in terms of seating, noise and vibrations.
We are working on those challenges to define the future for Geely.
SAFE DIGITAL CONNECTED DRIVING
We are working and collaborating with the other research institutes on leading edge connected car and infotainment solutions, advanced digital user experience, automated driving solutions, functional safety, cyber security and global regulatory compliance and competitiveness.
In the near future new vehicles are going to become a complex and intelligent IoT (Internet of Things) device, offering to customers new features and experiences never delivered before. High speed and low latency connectivity (5G), artificial intelligence and automated driving capability will transform the way to use and experience a car. Already today a car is containing more lines of code than complex smart phones and it is this complexity is expected to further increase exponentially in the next years. It will be crucial for success to handle the underlying challenges successfully in respect of global international E/E regulation and standards.
High Performance E-Propulsion
We are responsible for the development of high performance electric propulsion systems and highly efficient EV thermal systems for premium battery electric vehicles inside the Geely group.
We focus on both high power density and high efficiency in order to provide a unique driving experience to our costumer. For this we develop new concepts and innovative technologies on component as well as on system level.
For a different tomorrow
GATD is an agile innovation hub that pushes for the global development of Geely Auto Group.